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Overview
The startup produces and sells human-grade pet-food products, using high-quality ingredients and balancing their nutritional properties. They developed a proprietary algorithm cookbook designed and perfected by animal nutrition experts that defines the dog's ideal diet based on its characteristics and needs.
Pilot Objectives
✔ Definition of the brand strategy and market positioning.
✔ Product development based on production industrialization criteria.
✔ Development of an omnichannel strategy online and in-store.
✔ Development of a detailed business case to validate and substantiate the business opportunity.
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